Assalamualikum...
macam mana puasa hari ni..hope semua org ok menjalani ibadah puasa ni kan. k hari ni nk share ngan korang something k..
ok now we already finish for the chapter 1 n 2..now i want to share n explain about chapter 3. strategic initiative for implementing competitive advantages it is the main topics for this chapter.
WHAT is strategic initiatives ????
strategic initiative means organizations can undertake high-profile strategic initiative including :
- Supply Chain Management ( SCM )
- Customers Relationship Management ( CRM )
- Business Process Re engineering ( BPR )
- Enterprise Resources Planning ( ERP )
Under supply chain management has 4 basic components :
- supply chain strategy
- supply chain partner
- supply chain operation
- supply chain logistics
Customers Relationship Mnagement is not just technology but strategy, process and business goal.
CRM can enable an organization to :
- identify type of customers
- design individual customer maketing campaigns
- treat eacg customer as an individual
- understand customer buying behaviors
Business Process Re engineering the analysis and redesign of workflow within and between enterprises
Purpose of BPR : to make all business processes best in class.
Beside that, a company can improve the way it traveis the road by moving from foot to horse and then horse to car.
BPR looks at taking a different path, such as an airplane which ignore the road completely.
Enterprise Resources Planning integrate all departments and functions into a single IT system.
Keyword in ERP is " ENTERPRISE "
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